3/22/2023 0 Comments Rose water splash png“Warm metallics went away and then came back in style, and rose gold really reached mass appeal,” Van Allen said. More recently, it created a splash with the introduction of the rose gold iPhone in 2015. GoogleĪpple famously brought “Bondi Blue” to its Mac line in the late 1990s after Steve Jobs’ return to the company (it was a huge success). The Pixel 7 Pro is available in obsidian, snow and hazel. The Pixel 7 comes in obsidian, snow and lemongrass. Still, she noted, a shift has been underway toward stronger colors. “Introducing a different color is a way for devices and their owners to distinguish themselves.”īut just as basic black, white, gray and silver are the top colors in the automobile industry, these colors tend to resonate most with smartphone owners, according to Peggy Van Allen, a color anthropologist for the Color Marketing Group. “Devices - whether they’re smartphones, wearables, PCs, or tablets - are an extension of the user’s persona, both in terms of who they are and who they aspire to be,” said Ramon Llamas, an analyst at IDC Research. Introducing different, niche colors is just one way to do it.”įor consumers, there can be a real value to a broader range of colors. “As a result, tech brands need to adopt new strategies. “The quality of all phones is so high, it’s getting difficult for consumers to even notice what ‘better’ is anymore,” said Kelly Goldsmith, professor of marketing at Vanderbilt University. An employee assists a customer at the Apple The Grove in Los Angeles on Friday, Sept.
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